Have you visited a business website, looked at the profile photos, or photos of the board and discovered they were:
- non-existent or blank spaces,
- cute pictures with the family pet,
- taken in front of a mirror,
- a face cut out of a group shot,
- facing every direction but the camera,
- shot by one of the kids in the back yard?…
If that describes your website, ask yourself, ‘do these images represent me and my business?’ Think about how they might appear on websites, blogs, press releases, newsletters and in trade magazines. A bad photo can send the message “I can’t be bothered“.
Today’s society is visual – #1 search engine is Google images; #2 is You Tube. A visual image is remembered 10x longer than just words. Your company has approximately 3 seconds to capture a prospect’s attention.
Imagine a chef with no images of food – or a kitchen. (I know a fabulous chef, couldn’t tell you what he did from his website, but this is not a witch hunt.) Wouldn’t you be more likely to do business where you can see a chef interacting with food?
Or a wonderful chiropractor in his vibrant new digs…
Website images no longer have to be formal, stiffly suited businessmen looking stern. It’s possible to add personality to your brand and still look professional…
Check out these lovely ladies – not telling you which is which – we have an amazing business analyst, dynamic public speaker, a few incredible event planners, an elegant home stager…
Improve your customer’s perception with positive images: contact me… (or a photographer in your local area) to set up a corporate session.
Handy hints to make your photo session successful:
- get a good night’s sleep,
- drink plenty of water,
- do your hair,
- wear an outfit that works with your business,
- and no hangovers!